Email marketing is more important than ever as a tool to help improve small businesses‘ customer base and bottom line profits. This is especially true with competition being greater than ever in this prolonged recession.
There is not much else that can impact a company's bottom line faster than a well-thought-out email marketing automation campaign to a large and well-nurtured email list.
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A business can easily and affordably deliver a huge amount of personalized and customized messages at predetermined intervals for next to nothing, so why we cannot get benefit from it? Every business, either big or small should do this.
Most Small businesses have not developed a serious email marketing campaign and this is something that should be done sooner rather than later. They are leaving money on the table, so to speak, by not using this valuable method of marketing.
Before you can create a meaningful email marketing strategy, you need to get a list of email addresses and people's names if possible.
Email marketing for small businesses is a powerful and less expensive method.
By building a relationship with your customers, they will get to trust and know you and are more likely to buy from you again and again and email is a great way to do it.