5 Steps to a Winning Social Media Marketing Plan

What are the most important actions you can take to improve your chances of success in implementing a social media campaign? Thoroughly research and carefully consider the social media marketing plan, which lays the foundation for executing a winning social media campaign.

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5 Steps to a Winning Social Media Marketing Plan

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Although there is no concrete roadmap for formulating an effective social media marketing plan, there are guideposts that can guide you along the way. The following 5 steps will provide you with the necessary guidance to develop a successful social media marketing plan.

Step 1: Establish Definitive and Measurable GoalsSocial media marketing goals include improving brand awareness, search engine rankings, relevant site traffic, and conversion performance (eg, sales for a product or service), as well as reputation management and engaging with consumers.

Step 2: Identify your target market Who is your intended audience (target market)? Where do they hangout on the social web? How do they participate on these social media platforms? Forrester Research's "Social Technology Profile" enables you to use age, location, and gender to identify people on the social web, such as creating content, critical, collect, spectate, etc.

Step 3: Conduct a competitive analysis. What are the trends in social media (ie, which platforms are growing, which are decreasing?). What requirements are not being met by your competitors? Who will be your main contestant? What are the best practices in social media marketing? Conduct a SWOT analysis, identifying your company's strengths, weaknesses, with opportunities and threats in the market and economy.

Step 4: Layout of Advanced Plans. Choose the best social networking platform to achieve your target industry. Then, create a technical strategy for each social networking platform to achieve the intended objectives for each step. Each social media medium has distinctive features and means of communication.

Step 5: Monitor, Measure and Tune. Tune your marketing plan based on feedback to reach your progress, then optimize goal achievement. Re-evaluate and adjust your social media marketing plan for consumer tastes and the changing nature of the social web.

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